Practise your customer conversation until it feels comfortable
Run a real customer conversation with an AI agent that pushes back the way a person does. It's the same skill behind good user interviews and UX interviews. Get feedback tailored to your interview type. Do it again until it lands.
€39 per conversation excl. VAT (start free, no subscription)
Check your interview practice in 3 minutes
Start the checkEvery product person learns to have these conversations on real customers.
You read The Mom Test. You prompted ChatGPT, Claude, or Gemini until you knew every user research framework. You have a conversation script and a learning goal ready before you talk to them. And then you're in the actual conversation. After three questions nothing goes as planned: the customer jumps ahead, you're busy working out what to say next instead of listening. Afterwards you have forty minutes of recording with nothing usable in it.
That's not because you lack knowledge or talent. It gets better with practice and repetition. Like every master chef who had to chop 2,000 onions before cooking a three-star dish.
The problem is this: every real, human customer is one repetition. Sure, these conversations will improve your skill, just like learning on the job does. But your customers shouldn't notice that: you don't want to burn customer-product fit. So before you see a real customer, you can practice with a human-like AI agent, test your interview script, and feel comfortable.
Like you've already done 2,000 “onion interviews.”
How it works
Choose a scenario, or upload your own
A customer with their own situation, their own history, their own reasons not to tell you everything.
You can also upload your own transcript and use your real customer interview as a session. The first one is free, so you can test it on an interview you already did.
| Name | Type | Audience |
|---|---|---|
MC Maya Chen Evaluating an analytics tool for her team, hasn't bought yet. | Problem exploration | B2B |
DL Devon Lee Bought a paid project-management tool, switched from a free tracker. | Switch (JTBD) | B2C |
PN Priya Nair Cancelled her team's $50/seat SaaS subscription at renewal. | Churn | B2B |
Run the conversation
You speak, they speak back, with a live transcript running beside you the whole time. The agent goes off-script, drifts, and gives you vague answers when you ask vague questions: the same way a real customer would.
Get feedback
Seven criteria, each with the transcript moments that earned or cost you the points. Where you led. Where you filled in the blanks yourself. Where an opening was there and you let it pass.
- Behavioral anchoring72
- Probing & laddering depth64
- Problem evidence: workarounds & stakes58
- Compliments, fluff & ideas41
- Talk-to-listen ratio66
- Introduction & rapport78
- Closing70
Next step: When you hear “that sounds useful” do not say thanks. Ask when they last hit that problem and what it cost them.
Do it again
It's not about your absolute score, it's about the progress you'll make.
Who it's for
You just became a PM
You need to talk to customers and don't know where to start. Start here, not with the customer.
You have a script you don't trust yet
Test it five times before you call someone real. By your second attempt you'll already have found three questions that don't work.
You've been doing this for years
You notice you're on autopilot: same questions, same order. A few rounds against resistance shakes the rust loose.
Why an AI agent instead of a colleague, a real customer or ChatGPT
Not a colleague
A colleague playing your customer is nice to you. They know your product, they know what you want to hear and without meaning to they hand you the answers you're hoping for.
The agent isn't nice. It has its own story, it holds things back and it only rewards you when you actually probe. And you can run it twelve times without apologising.
Not a real customer
Finding participants is hard enough for the interviews that count, so spending them on practice costs you twice. You wait two weeks for a slot, you get whoever said yes rather than the customer you needed and every clumsy question lands on someone who might buy from you or already does.
A practice round should cost you nothing but half an hour. With the agent it does. The customer who matters never hears your first draft.
Not a chat window
ChatGPT, Claude and Gemini are built to be helpful, so they answer every question fully, politely and at once, which is the one thing a real customer never does. You type instead of talk, so the parts that trip you up in a live conversation never happen: the silence after an answer, the pace, the interruption you shouldn't have made.
You also wrote the prompt, which means you decided what the customer knows and wants. That is the colleague problem in a different chair. The agent speaks, has a scenario you didn't write, drifts the way a person does and afterwards scores the conversation against interview criteria instead of leaving you to grade yourself.
Pricing
Single conversations, no subscription, no account needed to look around.
- 1 free conversation
- Or score one real interview of yours
- Pay-per-conversation
- No card required
€39 single · €99 for three · €290 for twelve, excl. VAT
- Buy conversations one at a time or in packs
- Packs valid for 1 year
- No subscription (top up anytime)
- Unlimited sessions
- Add your own participants
- Create your own scoring criteria and scheme
- SSO & directory sync
- Roles & supervisor tools
Frequently asked questions
You get one shot per customer.
With an agent you get twelve.
€39 excl. VAT (start today)