One day of practice on customer conversations, with progress tracked.
Three things I find in a product team that does discovery:
- The backlog holds more than 100 items, and nobody can explain what's the customer rationale for item 73.
- Last month the product person got a product discovery certificate. Today, their customer conversations ask 'would you', use yes/no questions and confirm what's known.
- A team talked to 47 customers and still misses the pattern that 5 good interviews would surface.
How I work
The theory is free. Before the workshop, every participant gets a document and an AI prompt that teaches the models and the frameworks at their level, and runs one free practice conversation with an AI customer, which is the first point of their curve. The workshop day is for practice only, with real people, and everyone leaves with the rubric on paper. Practice does not stop at the door: 3 more conversations on app.customer-conversations.com are included, and each one is watched back against the rubric. Each participant can share their curve with their manager: the manager gets the curve, not the certificate.
The day in three parts
Before
Every participant gets the flyer with the theory and the AI prompt, and runs one free practice conversation with an AI customer on app.customer-conversations.com. That conversation is the first point of their curve.
The day
You practise interviews in triples, with real people, and watch each one back. Everyone leaves with the rubric on paper.
After the day
Each participant runs 3 more conversations with an AI customer on app.customer-conversations.com, included in the price, and watches each one back against the rubric. The curve shows what changed.
What you take home
For each participant
- The rubric on paper, to read your own conversations against
- Your curve in the app: the free conversation before the day and the 3 after it
For the manager
The curve of each participant who shares it with them.
Participants decide themselves whether to share their curve.
Two ways to join
Both options are the same day with the same practice before and after. Priced per person.
per person excl. VAT
- One person, in a small group in Ghent
- A free practice conversation before the day and 3 included after
- The rubric on paper, and a curve you can share with your manager
per person excl. VAT
- 2 to 12 people, at your office
- A free practice conversation before the day and 3 included after
- The rubric on paper, and a curve each participant can share with their manager
Not sure which one fits? Write to info@customer-conversations.com.